SAME SALES STRATEGIES AT BOOK FAIR SAME SALES STRATEGIES AT BOOK FAIR

The Bangkok Bugle (Blog) - 9 months, 1 weeks ago...

The Thailand Book Fair ends tomorrow (Sunday). Held at the Queen Sirikit National Convention Center in Bangkok the 10-day event is one of two held each year. This one was expected to attract 1.5 million visitors over the duration of the 10 days.The fair is more than just books; a fair number of magazine and newspaper publishers are also represented, but sadly none of their revenue-generating ventures are likely to have changed for more than 20 years - selling back editions at 20-40% off cover pr...

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